Ullu launched Mythological OTT platform Hari OM

Vibhu Agarwal, the founder of Ullu, a streaming platform known for adult-oriented content, is set to introduce a new OTT platform named Hari Om, dedicated to mythological content.

Unlike Ullu, which caters to an adult audience, Hari Om will spotlight Indian heritage and religious narratives. Scheduled for launch in June 2024, the platform will debut with a robust lineup of over 20 mythological shows.

Hari Om will offer a mix of long and short-format series, along with bhajans in video and audio formats. Additionally, the platform will curate animated content on mythology specifically designed for children.

This marks Agarwal’s third foray into the OTT space, alongside his focus on the Ullu IPO and investments in content expansion. Alongside Ullu, Agarwal also operates Atrangii, with the now-defunct Atrangii TV transitioning entirely to OTT in June 2022.

“As Indians, it is essential for us to know our roots, culture, tradition, and heritage to develop a sense of pride and respect for it. This app will feature only mythological and religious content which can be consumed by the entire family together. Recognizing the demand among the audiences to explore our Indian mythology, we are delighted to announce Hari Om,” Agarwal said.

The lineup for Hari Om includes titles such as “Shri Tirupati Balaji,” “Mata Saraswati,” “Chaya Grah Rahu Ketu,” “Jai Jagannath,” “Kaikeyi Ke Ram,” “Maa Lakshmi,” and “Navgrah.

Agarwal emphasizes large-budget productions for religious shows, aiming to transport viewers to the golden age through immersive storytelling and exceptional casts.

Nivedita Basu, Senior Vice President Group at Atrangii, expressed the platform’s commitment to showcasing untold mythological stories. With a focus on informative yet entertaining content, Hari Om aims to celebrate India’s rich religious and cultural heritage on a global scale.

Disclaimer: This information is covered based on the latest research and development available. However, it may not fully reflect all current aspects of the subject matter.

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