Influencer Marketing Platform Secures Seed Funding from Z21 Ventures and Startup India Seed Fund Scheme

A seed round of undisclosed funding has been raised by, an influencer marketing company, from a group of investors including Z21 Ventures and the Start Up India Seed Fund Scheme.

The round also saw participation from early-stage angel investors who had previously supported Vhub’s launch and development. The funds will be utilized to enhance the company’s AI technologies, enabling more precise connections between brands and influencers and deeper influencer discovery analytics.

Additionally, plans to develop tools to gain a better understanding of its social media audience and devise effective marketing strategies. The funding will also aid in the company’s expansion into international markets and the scaling up of its technology to accommodate numerous brands.

As stated by the company, since its establishment, has experienced significant growth and currently supports over 40,000 influencers and more than a hundred brands. According to a report by EY, influencer marketing is expected to grow by 25% in 2024, reaching Rs 2,344 crore and rising to Rs 3,375 crore by 2026.

The industry faces challenges such as influencer discovery, navigating authenticity, and optimizing ROI. These are areas where the platform aims to provide targeted solutions. In the next three years, the company plans to introduce new features, expand its reach to thousands of brands, and establish a presence in key international markets.

Established in 2021, the company’s SaaS platform, driven by AI, offers tools for the effortless discovery of suitable content creators and effective strategies, allowing brands to optimize and precisely target their visibility on social media platforms.

The company’s product offerings include an AI-powered influencer discovery engine, fraud detection tools, a detailed ROI dashboard, a comprehensive influencer marketing campaign management suite, a marketplace for brands and influencers to connect, and an audience dashboard for brands to analyze their presence on social media platforms.

Disclaimer: This information is covered based on the latest research and development available. However, it may not fully reflect all current aspects of the subject matter.

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