Chennai-based marketing SaaS platform HighPerformr raised $3.5 Mn in Seed round

Chennai-based marketing SaaS platform HighPerformr has successfully raised $3.5 million in seed funding in a round spearheaded by Venture Highway, with notable participation from Neon, DeVC, and angel investors.

The infusion of funds marks a significant milestone for HighPerformr, with plans underway to intensify research and development efforts aimed at bolstering the platform’s native AI capabilities.

The company intends to leverage the investment to augment its talent pool in product and engineering within India while concurrently establishing a robust distribution network.

Co-founded by industry veterans Srivatsan Venkatesan and Ramesh Ravishankarboth of whom have garnered extensive experience in CRM product development at Freshworks, HighPerformr is poised for exponential growth.

The seed funding coincides with the official launch of Highperformr for Teams, the company’s maiden product.

This innovative social media management platform is tailor-made to cater to the needs of B2B businesses, offering unparalleled assistance in orchestrating their social media marketing endeavors.

With a burgeoning clientele of approximately 10 customers, Highperformr for Teams integrates advanced AI capabilities to facilitate enhanced engagement with prospects and gain valuable insights into competitive landscapes.

The platform boasts an array of features, including social publishing, scheduling, cross-posting, and AI-driven analytics.

Srivatsan Venkatesan, Co-founder & CEO of Highperformr, underscored the platform’s mission to empower B2B businesses to harness the full potential of social media for sales lead generation and conversions.

In an era where B2B digital marketing predominantly focuses on avenues such as Google Ads, HighPerformr aims to revolutionize demand generation strategies by targeting the untapped market segment of users who are not actively searching for products online.

Ramesh Ravishankar, Co-Founder & Chief Growth Officer, emphasized the platform’s commitment to redefining conventional marketing paradigms by shifting the focus toward the significant portion of users overlooked by conventional strategies, HighPerformr endeavors to unlock new avenues for business growth and expansion.

As HighPerformr embarks on its journey of innovation and expansion, the infusion of seed funding underscores investor confidence in the platform’s potential to disrupt the marketing landscape and empower businesses worldwide.

Disclaimer: This information is covered based on the latest research and development available. However, it may not fully reflect all current aspects of the subject matter.

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