Fix My Curls Secures Seed Funding by Amazon Smbhav Venture Fund

Fix My Curls, a prominent curly and wavy hair-focused haircare brand, announced the successful closure of its seed funding round, led by Amazon Smbhav Venture Fund. Other participants in this round include India Quotient and DSG Consumer Partners.

The fresh capital will be utilized to accelerate new product development, advance innovations in hair care, and enhance leadership and branding initiatives. Additionally, the funds will help Fix My Curls expand its reach to more consumers in Tier 2 cities across India, providing effective solutions for textured hair.

Founded by Anshita Mehrotra, Fix My Curls was born out of the glaring neglect of curly hair in India’s beauty and salon industry.

Anshita launched the homegrown brand to bridge this gap, offering a comprehensive range of haircare products, including shampoos, conditioners, accessories, and styling products.

Commenting on the funding, Anshita Mehrotra said, “Through the strands of innovation and power of inclusivity, Fix My Curls is not just redefining haircare; it has become a symbol of representation and acceptance in the Indian beauty landscape.

We are excited to welcome Amazon Smbhav Venture Fund and gain the backing of consumer-focused VCs like India Quotient and DSG Consumer Partners. We believe we can grow this category, educate consumers, and support our community of textured-haired individuals who share common experiences and struggles with embracing their natural hair in India.”

Abhijeet Muzumdar, VP Corporate Development at Amazon and Head of Amazon Smbhav Venture Fund, stated, “Our vision with the $250 million Amazon Smbhav Venture Fund is to empower the next generation of innovative startups led by strong founders. Anshita and her team at Fix My Curls are bringing a comprehensive range of products for textured hair, and we are excited to partner with them for their next growth phase.”

Sahil Makkar, VP at India Quotient, added, “Anshita and her team have created highly differentiated and innovative products that resonate positively with those having curly, wavy, and textured hair. Drawing from her own experiences, she possesses profound customer insights, positioning her to build a large-scale, impactful brand in this niche market. We believe that this segment has long been underserved within the haircare industry and are excited to partner with Fix My Curls.”

Since its inception, Fix My Curls has expanded its presence across various marketplaces, including Amazon.in, Nykaa, BlinkIt, and its website.

With a customer base of 1.2 lakh individuals, the brand has also entered the global arena, distributing products to 11 countries, including Germany, Romania, and Malaysia.

Disclaimer: This information is covered based on the latest research and development available. However, it may not fully reflect all current aspects of the subject matter.

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