Eternz, A Jewellery Marketplace Startup raises $1.15 Mn, led by Kae Capital

Eternz, a hand-picked vertical marketplace for jewellery, has secured a pre-seed investment of $1.15 million. The funding was led by Kae Capital, with participation from Gemba Capital, IIMA Ventures, TDV Partners, and Venture Lab.

Eternz selectively sources design from both national and international brands, providing a unique and technologically advanced platform for purchasing jewellery online.

Arthi Ramalingam, a graduate of IIM Ahmedabad and a previous employee at Udaan, founded Eternz to overcome the challenge of finding high-quality jewelry online.

The projected growth of the global online jewellery market is estimated to be $36.23 billion, with a predicted CAGR of 16% between 2022 and 2027. As domestic jewelry brands continue to rise, consumers are increasingly seeking diverse options.

Eternz aims to assist these brands in acquiring customers by offering a reliable and dedicated platform and plans to enhance the overall customer experience to drive conversions.

As a platform, we are solving for trust and discovery that consumers face while purchasing jewellery online. There is a huge trust deficit online and consumers shy away from buying even if they like the designs. At Eternz we want to be the go-to trusted platform for jewellery purchases. Our objective is to offer meticulously curated designs for every occasion, backed by our high quality assurance ensuring an unparalleled jewellery discovery and shopping experience for our customers using technology. Through strategic partnerships with brands, we aim to enhance their distribution by providing high-intent customers.” Arthi Ramalingam, Founder, and CEO shared.

While currently specializing in fashion and silver jewellery, Eternz has plans to expand its collection to include gold and diamond jewellery. By collaborating with exceptional brands and designers, Eternz facilitates discovery and growth in this ever-changing market.

With the recent funding, Eternz plans to target urban customers across India and establish partnerships with international brands.

Sunitha Viswanathan, Partner at Kae Capital added, “Jewellery has become one of the strong pillars in the fashion industry. While in India, bridal jewellery historically has driven growth, we are now seeing Millenials and Gen Z purchase jewellery for daily wear. Jewellery wear is no longer restricted to only occasions. We liked Eternz’s approach of a curated vertical marketplace offering customers a trusted and unique experience. We believe they will become the platform of choice for brands looking to scale their online presence.

While Eternz is primarily an online platform, they also have plans to open an offline experience center to provide customers with a hands-on experience with the jewellery.

This move aligns with their commitment to providing a comprehensive and personalized retail experience to their customers in India.

Disclaimer: This information is covered based on the latest research and development available. However, it may not fully reflect all current aspects of the subject matter.

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