If you clicked on this article, you might have an idea about this. But is Facebook fact checking really a thing? It is going to be.
Facebook is not just a social media anymore. It has the power to alter governments. Facebook can throw popular people to the ground in seconds.
An invention of this magnitude needs constant supervision. Facebook has teamed together with Reuters to identify any false news which is circulating in it.
For years, Facebook made investments which increased the number of users. It is good to know that it has come to its senses.
Facebook Fact Checking: How it works?
Any files which the users generate on their own will go through this exclusive process. There are three ways in which these files get categorized.
It seems that the team from Reuters will consist of four members. They will supervise any photo or video content which a user creates.
This supervision also applies to the news headlines. It does not matter if your content is in English or Spanish. The Director of Reuters gave a short comment and explained why he can’t go in detail about this.
He says that he cannot disclose sensitive information. He adds that this service is a paid one which Facebook will take care of.
The Real Picture
Factcheck.org, The Associated Press and PolitiFact are some other partners which Facebook has hired for the cause.
For you to get a complete idea, let us go into the details. Reuters is a huge company with over 3000 employees.
They operate from Washington D.C. and two other places in Mexico. This particular service is going to be of great help in times of the elections. Elections are the times which have the most Deepfake circulation.
Scales of Measurement
The company says that Facebook fact-checking would happen with several scales of measurement. The actions taken against them would vary with respect to this.
On the low end of the scale, there will be videos and photos which are free from manipulation. This includes videos which are old and improperly recycled ones.
The next on the list is the content with has the least amount of editing. Slowed down videos or fastened ones will fall under this category. The next on the list comes the sensitive ones.
These are the actual deep fakes which need immediate action. It might include a video which has a clipped out audio of a politician or an actor.
On the far end of the list comes the extreme computer-generated images and photos. These do not even have a context.
Though these companies seem to be doing a favour, they cannot outperform Facebook. They must abide by the rules which Facebook has established.
Facebook gave out a statement that it would reduce the circulation of these content by 80%. It seems that it has planned to do this by reducing their rank.
But there is a very high chance that it has reached millions before Facebook can do this. There have been talks about Facebook denying to check Political ads.
Political ads are the ones which bring the most criticism via fake content. This paves a way for the local creative minds tampering with democracy.
Facebook neglects to change several security policies. But it is good to know that the situation is changing. Facebook fact-checking has cost the company huge bucks.
The billion-dollar firm is finally coming back to its senses and making up for all the years which it has neglected security.